I supplied the creative support for the developers at Avanzado to create a seamless, omnichannel marketing tool that provides a single, unified experience for the customer across all channels.
We developed a light and dark theme that could be white labeled to the users brand. Assets are tagged for organizing and sorting. A demo site was developed then customized to the user. We created assets and sample templates to demo several industries such as retail, restaurants, real estate, automotive.
Marketing the Product
We started with a simple landing page to create interest in a Demo. We played around with many names of the product. We loved the name emerge but sadly it didn't make it through legal. I had fun playing around concepts with a nature theme. Calming imagery to help balance any stress that may go along working with technology. Mixing science and nature.
Banner Ads to drive to landing page
Responsive One Page Landing Page. Goal to secure a meeting for a Demo.
Gate fold leave behind brochure
Inbound Marketing Blog articles, Social Posts, Email, Pillar Pages pointing to a 10x landing page. Articles about the Intelligence in nature as it relates to data and Why Omnichannel?
Marketing site with a deeper dive into the product